SAD — Strategy Architecture Development
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Alexander Kuranov reviewing a project with young architects at SAD, 2026

More than an architecture studio

Eighteen years ago the firm began with architecture and design. Today: two offices, eight countries, more than a thousand projects delivered.

Evolution · 2008 → today

From an architecture bureau to a project platform

We did not extend the list of services. We extended the scale of responsibility.

Alexander Kuranov, Maxim Oltyan, Davron Talipov and the SAD team with their diplomas at an architecture review, 2010
Alexander Kuranov, Maxim Oltyan, Davron Talipov and the team behind the Aral: City of Revival project
Maxim Oltyan and Davron Talipov, founders of SAD, by the colonnade of a building
Maria Sultanova and Davron Talipov with the SAD team discussing a project over the drawings
Alexander Kuranov, chief architect and co-founder of SAD, at his desk in the office
The SAD team in the Tashkent office: twenty architects, engineers and designers in front of the studio project wall

The SAD team at the Tashkent office

Core · 2008

Architecture

The foundation of the practice from day one until today. Everything else grew around architecture, not instead of it.

Integrated projects

Architecture, engineering and interiors are resolved by one team.

Territories

From the building to the district: master planning, regeneration, urban economics.

Development

Product concept, phasing, project economics.

International collaboration

Work beyond Uzbekistan, a second studio in Bali, the role of a local partner.

Today

Project Hub

The company assembles international and local expertise around the task and answers for the integrity of the project.

How the company is built

One centre of responsibility.A network of expertise around it

Architecture, design leadership and knowledge of the local context stay inside SAD. Around that core, the disciplines a particular project calls for are connected to it. The client talks to one team, not to ten contractors.

Client
Investor
Government
SAD
  • Architecture
  • Design Leadership
  • Local Intelligence
  • Coordination
  • Responsibility

Engineering

Urbanism

International Architects

Development

Research

Consultants

Operators

Landscape

Specialized Expertise

The core stays constant

The set of disciplines changes with the task

Maxim Oltyan, founder and partner of SAD
Founder and Partner

Maxim Oltyan

Founded SAD in 2008 together with the architect Alexander Kuranov. Leads the firm’s international work, including Indonesia. Member of the Union of Architects of Uzbekistan. Recognised in the Architecture for Humanity category at the ARCHICA congress in 2026.

Education
Faculty of Architecture, Tashkent Institute of Architecture and Civil Engineering, class of 2011
SAD
Founder of the firm since 2008
Recognition
Holcim Awards 2014 for the Aral Sea rescue concept; ARCHICA 2026, Architecture for Humanity
Continuity

We grow architects the profession is glad to have

The firm was founded by a student and his teacher; both are owners today. The same exchange continues: experience is passed on inside projects rather than through a separate programme. For the firm this is a question of continuity — knowledge stays in the company as generations change.

Alexander Kuranov with the architects of his UzNIIPgradostroitelstva department at a model, Stroitelnaya Gazeta, 1979

The beginning

Alexander Kuranov, 1979

A state design institute, thirty years before the bureau

The opening of the new SAD office in 2015: the team of those years cutting the ribbon with Alexander Kuranov

Students

The first team

The architects the firm’s work began with

Maxim Oltyan and Davron Talipov on a street in Japan during a work trip

Co-founders

Oltyan · Talipov

Co-owners and partners of the company

Architects, engineers and urbanists of SAD working on a project at a shared table

The firm

A cross-disciplinary team

Architects, engineers, urbanists, researchers

Alexander Kuranov, chief architect of SAD, reviewing drawings with students and interns

Next generation

Interns and students

Internships, courses, work with universities

Philosophy

Every project is a seed of a future environment.

The result of an architectural decision is not clear on the day of handover. It shows in five, ten, twenty years — when the district settles in, the land around it changes value, and the children who grew up here take the place for granted.

A house, a street, a square, an office, a school, a district, a park — most of the space around a person was once designed by someone. Architects, engineers and developers create not objects but the environment a life takes place in.

We create the world around you — SAD Impact
  1. Decision

  2. Handover

  3. +5 years

  4. +10 years

  5. +20 years

Principles

Architecture creates value

Architecture creates value

Form is a means. A project has to produce economic, urban and human value.

Complexity requires collaboration

Complexity requires collaboration

We assemble a structure around the task rather than fitting the task to a payroll.

Global knowledge. Local intelligence.

Global knowledge. Local intelligence

International expertise works where it understands the place: codes, market, climate, conditions of delivery.

Think beyond completion

Think beyond completion

A decision taken today will live longer than the project it was taken in.

Two functions of the Project Hub

Expertise moves both ways

Two offices

Two markets. One studio

Both offices carry projects from concept to site. Methodology, presentation standards and design supervision are shared; codes, climate, client type and market logic differ.

People and knowledge

Who will run your project

The SAD team in the Tashkent office: twenty architects, engineers and designers in front of the studio project wall

01

A team from several disciplines works on the project

Architects, engineers and development specialists run the project together rather than handing it down the line.

02

Decisions are made by people with long experience in architecture and urban planning

Behind every discipline stands someone who has worked in it for decades.

03

Two different markets meet in one project

Tashkent and Bali work on projects together: regulations, climate and client type differ, methodology and standards are shared.

04

We know the market because we research it ourselves

The same team that designs also runs the analysis of cities and markets.

Awards & Recognition

The SAD team has won more than 100 awards, from residential and public buildings to interiors, including international competitions and the reviews of the International Association of Unions of Architects.

Entry points

Different tasks.One way in

Pick the role that describes you — a short path follows.

Send us your site parameters, project brief or development ambition — we'll help identify where design, strategy and local expertise create more value